What does the government offer you as a free gift to go along with your simple traffic ticket?

A very expensive plane ticket, a hearing not with a judge but a driving improvement officer (and you can throw in expensive court fees for that hearing as well) and a major threat of license suspension. So, with all of these gifts that the State of Utah has been so nice to offer me, why would I want to go meet with this person, spend all of that money to talk to them and get back home, just to have happen what could have happened if I stayed home and did absolutely nothing?